Animation, Branding, Copywriting, Packaging, Product Design, Social Media
Encouraging young people to swap single-use tissues for reusable handkerchiefs, made from unwanted clothing.
Project background (the problem)
Worldwide, around 270,000 trees in the form of tissue and paper products are flushed or dumped in landfill every day.
Meanwhile, 84% of unwanted clothing ends up in landfill. Every second, the equivalent of one garbage truck of textiles are thrown away or incinerated, 90% of which could have been repurposed, reused or recycled. In the UK alone, around a million tonnes of textiles are discarded each year.
Young people perceive fabric handkerchiefs (the alternative to single-use tissue products) as uncool. They associate handkerchiefs with an older generation and don’t realise the impact of single-use tissues on the planet (which they evidently care for, given the ongoing global climate strikes).
We are throwing away good, reusable materials, while cutting down forests and bleaching paper to create others...
What if we combined textile waste and the demand for tissue products, by using unwanted clothing to make handkerchiefs?
’SNOT RAGS – green tissues to alleviate green issues. Reusable handkerchiefs made from unwanted clothing, sourced from charity shops and fashion retailers around the UK.